realLaw AI(Legal Tech SaaS) – Making Law Accessible to Everyone
realLaw AI is a legal-tech SaaS for UAE businesses and lawyers. I’m responsible for the product experience end to end: research, brand, design system and front-end in Next.js/Framer. The platform combines AI-driven legal search with a multilingual interface (EN/AR/RU) tailored to different roles.
1. Background
realLaw is a legal-tech SaaS platform designed to make UAE legislation accessible and practical for businesses, lawyers, accountants, and entrepreneurs. The platform combines AI-driven insights with official legal sources and expert consultation.
After
2. My Role
Product Designer & Researcher
Responsible for brand identity, UX research, competitive analysis, user flows, and presentation of the platform’s value.
Front-end Developer
NextJS, TypeScript, Figma to Code
3. Challenge
Build a clear brand identity with light and dark themes.
Create a role-based user experience for different audiences (lawyers, startups, accountants, HR).
Design SMM-ready visuals and landing pages optimized for multilingual markets.
Communicate Real Law’s advantages over general AI models like GPT.
Presentation
4. User-flow (Under NDA)
- Hidden
5. Process
Research & Strategy
- Conducted competitive audit of direct and indirect competitors (Lexyom, AI.Law, Sana, Crosby, AnyLegal).
- Created evaluation matrix (features, tone, navigation, UX flow, scoring).
- Collected internal survey data on brand colors and typography.
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UX & Product Design
- Defined problem statements for different user roles.
- Designed simplified user flows with timeline-based task tracking.
- Conceptualized post-registration onboarding screen (chat-style guidance).
Brand & Visuals
- Developed color system with variations for light/dark modes.
- Designed brand guidelines draft (logo, fonts, UI kit).
- Created SMM content formats (Instagram, LinkedIn, Facebook).
6. Solution
- Unique Value Proposition
- Direct access to UAE legal database (Arabic originals + English translations).
- Accuracy and reliability: always updated with new laws.
- ASK PRO: human legal experts available for practical answers.
- Tailored for UAE businesses and professionals.
- Legal validity: official references to laws.
- SaaS format: subscription, analytics, and professional services.
7. Results (August 2025)
- Finalized brand color palette and design system.
- Completed competitive analysis with structured scoring.
- Drafted onboarding user flow and role-based workspace strategy.
- Prepared presentation for stakeholders (UX research & product strategy).
8. Next Steps (December 2025)
- Deliver full brand guidelines.
- Launch SMM campaign and landing pages.
- Build interactive prototype for onboarding and chat interface.
- Run focus-group UX testing.
9. Key Takeaway
This project demonstrates my ability to combine brand design, product strategy, and UX research into a cohesive legal-tech platform. Real Law is not just an AI tool — it is a trusted legal assistant for UAE businesses.