Grand Hotels & SPA Priboy (hotel chain)
I redesigned the websites for the Grand Hotels & SPA Priboy chain based on UX research, analytics and A/B testing. Over several iterations we increased booking conversion to 16–25%, reduced dependency on third-party services and improved page speed, SEO and user satisfaction.
About
The redesign was made based on UX research and competitor audit. This design has economic and analytical justification. Qualitative and quantitative research was conducted. At the moment, after 2 annual sprints and 3 iterations, the analytics of this business shows a conversion of 16%-25%, which is a very high figure. I took as a basis the Special KPI script in A/B testing, calculated the amount of time for booking, payment. The client must figure it out himself, find out the price in the chat bot, then make a booking. The task of the business was this: to refuse "Travelin" and other third-party services. Also, the main task was to increase SEO, site speed, satisfaction by 50-90%
This is the very first and oldest version of the site made by previous developers.
2nd version of the site from 2022 to 2024 made by me
Research
Third iteration
Business in 2024 chooses a strategy of independence from all popular services, bets on individualism, own service, AI and increasing satisfaction.
Last iteration 2025
Soon